KASNEB ATD Entrepreneurship and Communication Revision Kits

Description

KASNEB ATD Entrepreneurship and Communication Revision Kits

CONTENT
1. Introduction to entrepreneurship
– Definition of entrepreneurship
– Rationale for entrepreneurship
– Entrepreneurial decision process
– Entrepreneurial development
– Contribution to economic development
2. Entrepreneurship orientation
– independence and need for achievement
– Individual characteristics of entrepreneurs
– Creativity and innovation
– Decision making
– Risk management
– Time management
– Coping with competition
3. Entrepreneurial opportunity and development
– Methods of generating ideas
– Qualities of good business opportunities
– Evaluating business opportunities
– Feasibility analysis
– Business incubation
– Intellectual properties, copyrights trademarks
4. Business planPage 2
– Purpose
– Format
– Description of the business
– The market and marketing plan
– Operations and production plan
– The human resources plan
– The financial plan
– Launching the new venture
5. Strategies for enterprise growth
– Penetration strategy
– Market development strategy
– Franchising
– Joint ventures
– Mergers and acquisitions
– Going public
6. Entrepreneurship and technology
– Internet and e-commerce
– The enterprise website
– Globalisation
– Business outsourcing
– Techpreneurs
– Electronic and mobile money transfers
– Business networking
– Crowd funding and crowd sourcing
7. Nature of business communication
– Meaning of communication
– Purposes of business communication
– Internal and external communication
– The communication process
– Methods of communication
– Communication systems and networks
– Principles of effective communication
– Barriers to effective communication
8. Written communication
– Rules of effective writingPage 3
– Business correspondence
– Reports
– Memorandum
– Proposal writing
– Forms and questionnaire design
– Circulars and newsletters
– Notices and advertisements
– Publicity materials
– Press releases
– Graphic communication
9. Oral and non-verbal communication
– Oral communication in business
– Effective listening
– Interviews
– Non-verbal communication
– Interpersonal relationships – Presentations skills
10. Meetings
– Notice
– Agenda
– Role of the chairperson
– Role of the secretary – Conduct of meetings
– Minutes
11. Information technology and communication
– Internet
– Teleconferencing
– Wireless technologies
– Electronic postal services
12. Ethics and integrity in business communication
– Concept of ethics and integrity
– Significance of ethical communication
– Factors influencing ethical communication
– Ethical dilemmas in communication
– Guidelines to handle communication ethics dilemmas – Business ethics in
communicationPage 4
13. Emerging issues and trends