KASNEB CISSE Entrepreneurship and Innovation Past Papers

Description

KASNEB CISSE Entrepreneurship and Innovation Past Papers

CONTENT
1. Introduction to Entrepreneurship
1.1 Definition of entrepreneur and entrepreneurship
1.2 Type of entrepreneurs, distinction between entrepreneurs and small business owners
1.3 Nature and history of entrepreneurship,
1.4 Characteristics of entrepreneurs, benefits of becoming an entrepreneur,
1.5 Challenges faced by entrepreneurs, the role of an entrepreneur in business, changing
demographics of entrepreneurs
2. Entrepreneur and Entrepreneurial Process
2.1 Approaches to entrepreneurship
2.3 Entrepreneurial mind – set, how entrepreneurs think, entrepreneur background and
characteristics, role models, support systems
2.4 Entrepreneurial culture
2.5 Corporate entrepreneurship; Profile of corporate entrepreneurship, causes for interest in
corporate entrepreneurship, managerial versus entrepreneurial decision making,
leadership characteristic of corporate entrepreneurship
2.6 Successful sustainable entrepreneurship
2.7 Importance of entrepreneurs to development
3. Creativity
3.1 Creativity and the business idea
3.2 The creative process, the role of creativity, creative problem solving
3.3 Trends in creativity and the business ideas,
3.4 Barriers to creativity and sources of new ideas,
3.5 How to enhance creativity, enhancing organizational creativity
3.6 Encouraging and protecting new ideas
4. Innovation
4.1 Entrepreneurship and innovation; definition of innovation,
4.2 stages of innovation process, types and sources of innovation, invention and innovation
4.3 Opportunity recognition, innovation and sustainability
4.4 Relationship between entrepreneurship and innovation
4.5 Research and development
4.6 The role of creativity and innovation in both established business and entrepreneurial
context
4.7 Role of ICT in enhancing innovation
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5. Assessing entrepreneurial opportunities
5.1 Problems encountered in selecting new ventures
5.2 Factors considered in setting up a new venture
5.3 Factors that determine success of a new venture
5.4 Reasons why new ventures fail
5.5 Importance of business incubators
6. The Business Plan
6.1 Definition of business plan
6.2 Reasons for writing a business plan
6.3 Guidelines for writing a business plan
6.4 Components of a business plan – general format
6.5 Guidelines for oral presentation of a business plan
6.6 Presenting the business plan to investors
6.7 Preparing the elevator pitch
7. Sources of Entrepreneurial Finance
7.1 Debt financing
7.2 Equity financing
7.3 Personal finances
7.4 Venture capitalists; Business Angels,
7.5 Government Agents,
7.6 Choosing an appropriate source of Financing
8. Business Entry Options
8.1 Forms of business organizations
8.2 Buy an existing business
8.3 Franchising a business
8.4 Inheritance
8.5 Hired to be a professional manager
8.6 Part-time entrepreneurship
9. Entrepreneurial Marketing
9.1 Market research
9.2 Segmenting the market
9.3 Selecting a target market
9.4 Crafting a unique positioning strategy
9.5 Marketing strategy
9.6 Risk management
10. Business Ethical Values and Dilemmas
10.1 Definition of business ethical values and dilemmas
10.2 An organization’s code of ethics
10.3 Ethics in corporate entrepreneurship
10.4 Ethical conduct of entrepreneurs and managers
10.5 Ethics in generating and exploiting new entries
10.6 Ethics in International Business
10.7 Aligning corporate social responsibility with company operations
11. Current issues
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11.1 The internet of things and e-business
11.2 Technopreneurships
11.3 Crowd computing and big data analytics, digital nomadism
11.4 Cyber security and protection of entrepreneurial ventures
11.5 Social media marketing and selling
11.6 Green entrepreneurship, ecopreneurship, social entrepreneurships and sustainable
development
11.7 Artificial intelligence/robotics and entrepreneurships
11.8 Coping with innovation and knowing when to change
11.9 Entrepreneurship opportunities in ICT
11.10 Succession planning and exit strategies